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What I Do

I’m your go-to girl for all things email marketing and brand building. Your email list is the heart of your brand — it’s where you can grow your audience, connect with your community, and convert casual followers into loyal customers. Let’s work together to amplify and elevate your email strategy!

 
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NO. I

Defining Market Strategy

I’ll work with you to create and deploy a comprehensive strategy that is uniquely tailored to your community, your brand, and your goals. With a strong strategic foundation in place, email marketing can quickly become the most efficient revenue-driving channel for your brand. Each component of the strategy we create is backed by clear, actionable goals, driving sales and increasing value. You will learn from monthly reporting to steer your strategy, build brand awareness, convert new customers, and cultivate a loyal and engaged community. 


NO.II

Audit + Analysis

Let’s look at what’s working, what’s not, and how you can optimize your strategy. I’ll work with you to conduct a deep analysis of your current email marketing, including your process, overarching strategy, key metrics, data, and creative. Then we’ll analyze everything from your business goals to your customer profiles, and I’ll provide tangible recommendations you can implement immediately. Oftentimes, it’s the little adjustments that make a huge difference :)


NO. III

Grow + Nurture Your List

Did you know that 3.57% of people click through on links from email compared to .07% on Facebook? That’s a huge difference! Building an email list is the best way to cultivate a relationship with your audience in an intimate, meaningful way. Together we’ll establish innovative ways to grow your list while promoting retention and nurturing your subscribers. We’ll constantly try new things, track everything, then analyze, iterate, track again, and be ready to pivot to do what’s working for your audience.


NO. VI

Campaign Development

We’ll turn a creative vision into a thoughtfully executed campaign that inspires your audience to take action, engage with your brand, and ultimately leads to acquiring more leads and sales. I will help you create a comprehensive, streamlined email marketing calendar to ensure that all your messaging is cohesive and aligned with your goals. 


NO. V

Template Creation

Your inbox is a sacred (but often crowded) place, so your brand has to stand out at first glance. A beautiful design goes a long way! We’ll collaborate to optimize your email design, fine-tune your aesthetic, and create engaging graphics that will draw your readers’ eyes. We’ll continually test and refresh your creative to keep it current and fresh. 


NO. VI

Compelling Copywriting

One of the most important aspects of marketing is powerful copy. I specialize in conversational yet professional copy that embodies your brand’s personality, provides readers with insightful and memorable takeaways, and is optimized for conversions. With just a few lines of copy, your readers will know who you are and the incredible value you bring to their lives. 


NO. VII

Production, Testing, Deployment

Whether you need additional resources for the production of your email assets or you simply don’t enjoy that part of the process, I’ll handle it for you. I’ll spearhead the concept and coding of all your emails to ensure they’re optimized for opens, clicks, and conversions.

This means I’ll QA and test everything so you can stay focused on the big picture visioning of your business! This includes executing email sends, building and managing campaign and flow triggers, and monitoring and reporting to keep you up to date on the results.


NO. VIII

Marketing Consulting

Need a quick opinion on your welcome series or help troubleshooting your abandoned cart flow? I got you! I offer general marketing consulting to clients on an hourly basis.

 
 

Notable numbers

from my clients …

 
 

167% Increase In Revenue

from Q3 to Q4 for a leading client in the wellness space

SUCCESSFULLY managed database of 1.5 million

with highly segmented audiences

44% Increase In list size

for a high-valued client in the spiritual + wellness space

153% Increase In average revenue per email

from Q3 to Q4 for a leading client in the wellness space

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Clients + Partners

 
 
 
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